If you were born in the last century and you don’t have children you could be forgiven for having never encountered the Internet cultural term Italian Brainrot but this craze is inspiring Gen Alpha faster than you can say ‘What on earth is 6-7 supposed to mean?’

If you have young kids this is what you’re gonna be hearing about in 2026. We have a range of collectibles based on the internet memes including cuddly plushies and funny squishies. There is so much choice in this wonderfully weird collection and seeing as they are so very hard to describe, it’s best to bring the kids down, perhaps with their Christmas money, to choose which of these odd toys they would like.

Please note that some of these characters may no longer be available as we currently only have one of each.

Alongside this peculiar choice of characters, for those who prefer to be surprised by their Brainrot whackiness, we sell Brainrot collectibles to discover and trade. Ultimate Brainrot trading cards are a fun way to share your passion with friends and customers love buying the mystery bags just for the experience. At just £2.99 each both the cards and bags are super popular pocket money spends.

Call in to see the full range. All information is correct at the time of publishing. At least, we think so. It doesn’t make a lot of sense to us to be honest.